Saucing Up Sales: Revamped Listings & Ads

Maritime Madness, A family business for over 20 years, specializing in Canadian Gourmet Hot Sauces and Condiments, sought to amplify its presence on Amazon. With a year of experience on Amazon’s platform, their initial approach lacked the structure and visual appeal needed for significant growth. Discover Marketing Group stepped in to transform this scenario, focusing on driving sales through strategic PPC and compelling product imagery.

The Challange

Maritime Madness had launched a few campaigns with a disorganized campaign structure. They had simple product photos with a low click through rate and conversion. Our mission was to optimize both.

Image Optimization

Maritime Madness had very basic product photos without any attention grabbing graphics. We took the assets they had and created product images that told the story of their product while conveying key selling points.

Amazon Search Engine Optimization

Using proven market researched keywords we updated the backend of each ASIN. We also added the best converting ad keywords to push for organic ranking.

Paid Media Managment

We set up a scalable ad foundation that allows us to make mirco level adjustments ensuring our KPIs are performing profitably.  

Product Images

Before:

The previous listings has really good life style images. They showed a quirky side of the brand that expressed the owners creativity and uniqueness in a saturated market.

However as appealing as the food looked, it did not shine enough light on the features and benefits of the sauce. Which is ultimately the product we are trying to sell. We needed the sauce to be the star and not an after thought.

Click Thru Rate: 2.85%

Conversion: 3.24%

Product Images

After:

We worked with the brand to establish a cohesive yet expressive look for the brand. We wanted a unique feel for each sauce and its flavor but wanted our customers have a sense of familiarity with our brand.

We used callouts and bold graphics to communicate selling points, features and benefits of our product. By spicing up the images we were able to improve our conversion rate, which made our advertising efforts even more  effective.

Click Thru Rate: 11.82% (5X Increase)

Conversion: 8.65%% (3X Increase)

Our Impact

2X Total Revenue Growth in 3 Months

Added 50K in Monthly Revenue

Achieved A TACOS of 14%

Achieved a RoAS 3.57X

Saucing Up Sales: Revamped Listings & Ads

Maritime Madness, A family business for over 20 years, specializing in Canadian Gourmet Hot Sauces and Condiments, sought to amplify its presence on Amazon. With a year of experience on Amazon’s platform, their initial approach lacked the structure and visual appeal needed for significant growth. Discover Marketing Group stepped in to transform this scenario, focusing on driving sales through strategic PPC and compelling product imagery.

The Challenge

Maritime Madness had launched a few campaigns with a disorganized campaign structure. They had simple product photos with a low click through rate and conversion. Our mission was to optimize both.

Image Optimization: Maritime Madness had very basic product photos without any attention grabbing graphics. We took the assets they had and created product images that told the story of their product while conveying key selling points.

‍Amazon Search Engine Optimization: Using proven market researched keywords we updated the backend of each ASIN. We also added the best converting ad keywords to push for organic ranking.

‍Paid Media Management: We set up a scalable ad foundation that allows us to make mirco level adjustments ensuring our KPIs are performing profitably.  

Product Images

HOW WE HELP BUSINESSES SUCCEED

Before:

The previous listings has really good life style images. They showed a quirky side of the brand that expressed the owners creativity and uniqueness in a saturated market.

However as appealing as the food looked, it did not shine enough light on the features and benefits of the sauce. Which is ultimately the product we are trying to sell. We needed the sauce to be the star and not an after thought.

‍

Click Thru Rate: 2.85%

Conversion: 3.24%

After

HOW WE HELP BUSINESSES SUCCEED
We worked with the brand to establish a cohesive yet expressive look for the brand. We wanted a unique feel for each sauce and its flavor but wanted our customers have a sense of familiarity with our brand.

We used callouts and bold graphics to communicate selling points, features and benefits of our product. By spicing up the images we were able to improve our conversion rate, which made our advertising efforts even more  effective.

‍

Click Thru Rate: 11.82% (5X Increase)

Conversion: 8.65%% (3X Increase)

Our Impact

2X Total Revenue Growth in 3 Months

Added 50K in Monthly Revenue

Achieved A TACOS of 14%

Achieved a RoAS 3.57X

Feature imageFeature imageFeature imageFeature imageFeature image

Conclusion:

The strategic overhaul of Maritime Madness's Amazon PPC campaigns and visual marketing by Discover Marketing Group has resulted in exponential growth for the brand. By organizing campaigns to reflect consumer demand, employing a mix of auto and manual campaigns, and leveraging different match types alongside a visually appealing product presentation, we've not only increased sales but also enhanced brand recognition and consumer engagement. This case study underscores the importance of a well-thought-out advertising strategy and the critical role of compelling imagery in driving ecommerce success.

Recommendations for Future:

Continual refinement of visual content to keep up with trends and consumer feedback. Exploring additional Amazon advertising formats like Sponsored Display and Amazon DSP to further leverage visual storytelling. Regular A/B testing of image and text combinations to optimize for the best conversion rates. Maritime Madness is also interested in us taking over Meta & Google Ads Management moving into Q2 Of 2025.

Conclusion

Through a cohesive e-commerce strategy spanning Amazon, Google, Meta, Shopify, and Klaviyo, DMG helped Flourish achieve record-breaking growth. With increased revenue, improved conversions, and a unified digital presence, Flourish is well-positioned for continued success in both DTC and retail markets.
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